Known for their iconic double G logo, Gucci is an Italian luxury fashion house and are constantly reaching new heights of popularity. One of their staple items is their Marmont Belt. The classic accessory is available in a variety of colourways, and can even be purchased with a reversible print. However, acquiring the Gucci belt will set you back a good portion of your monthly paycheck; One glance at the price often leaves aspiring Gucci owners thinking ‘Why are Gucci belts so expensive?’
The truth behind the high price tag can be down to the brand’s rich heritage and high-quality materials, to their strategic affiliation with the world’s most desirable celebrities that makes their products so highly in demand.
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The House of Gucci
Gucci was founded in 1921 by Guccio Gucci, and the influential fashion house has been defining contemporary romance for the past century.
Since designer Alessandro Michele was named Gucci’s creative director in 2015, the brand has gained significant momentum landing them at 31st place on Forbes list for the world’s most valuable brands, with a value of $22.6B.
The Gucci belts
The intertwined GG logo has been seen cinching the waists of every influencer and fashion insider. The Gucci belt is a staple piece and the array of styles are constantly in high demand. However, the luxury accessory doesn’t come cheap – Their most expensive belt is the ‘Wide Python Print Belt’ with Crystal GG’ at $1,133.
However, arguably the ‘IT’ belt for many fashion enthusiasts is the Gucci Marmont Belt. The sleek, classic design is available in a number of different colours and has a more modest price tag at $472.
This wardrobe essential is a timeless style, you don’t really have to struggle to match an outfit to it.
As a high-status name, Gucci only uses the highest quality raw materials. Gucci belts are cut from Italian leather, known in the fashion industry as being the very best money can buy. This type of leather is renowned for being incredibly hard-wearing despite its soft texture – Most scratches can be easily wiped away with leather balm.
Good quality leather often comes at a high price point. Only all-natural vegetable and plant-based extracts are used by craftsmen to manufacture Italian leather. Because it isn’t mass-produced it takes much longer to make than the cheaper factory made alternatives.
The double G logo is made from brass hardware, much softer than other metals. Brass is the perfect pairing to leather – Top tip, to keep the brass looking brand new, use a terry cloth and a small amount of polish.
The Gucci belt comes with a duster bag to ensure the luxury materials are kept in the very best condition.
Brand Affiliation and Status
Gucci’s iconic campaigns feature some of the world’s most desirable celebrities. As of 2018, Harry styles became the Gucci muse. Anything that Harry wears, fans must have – There’s even a Harry Styles Fashion Archive site that sees him constantly drenched in Gucci goods.
The singer’s collaborative campaigns have proved to be incredibly popular with his dedicated fan base – This is one of the reasons why anything that carries the Gucci brand is so expensive. To own a Gucci item symbolises that you’re a part of the same elite league as the celebrities who patronize the brand.
The House of Gucci film is soon to be released starring influential names like Lady GaGa fully kitted in recognizable Gucci attire. This affiliation with the luxury fashion house will surely see a hike in sales.
In 2019, the global fashion search engine, Lyst, announced that the Gucci Marmont belt topped their list of hottest products of that year. At the height of the leather accessories popularity, consumers were often on waiting lists for months for a chance to get their hands on the wardrobe staple.
Even though we might not necessarily be put in online queues for the iconic belt, the demand for them hasn’t died down.
Ultimately, Gucci belts are so expensive because consumers are more than happy to pay such a high price point for what the Gucci symbol represents. With the accessory being on the lower end of Gucci’s price hierarchy, the Gucci belt is a great introduction to the luxury fashion market.
Gucci only uses the very best materials to make their belts, once you invest in the timeless accessory it’ll be a staple item in your wardrobe for years to come.
In order to maintain their exclusive allure, the brand continues to hike up their price point each year. If the majority of consumers were able to put a down payment on a Gucci belt, the appeal just wouldn’t be the same.
Whether you’re wanting to snatch up the same belt as Harry styles, or simply need to invest in a durable accessory, to discover Gucci’s entire collection of luxury belts, visit their website.