Is Tissot A Luxury Brand?

No, Tissot is not a luxury brand; it is categorized and better described as a middle-level brand. Tissot is a watch brand that has been in existence since the early 1850s. Tissot watches are reported to cost more than the average retail price for watches. Tissot is not regarded as a luxury brand despite the moderately high prices.

Are Tissot Watches Considered Luxury?

Based on the price segment of Tissot watches, the brand’s watches are considered middle-class fashion brands. That is, they are close to but do not qualify as luxury.

Several people have opinions on what should be luxury and what shouldn’t be, and a few disagree with this conclusion. However, only the Swatch Group Portfolio can decide for sure the luxury state or category of brand watches. This group maintains that Tissot watches are middle-level fashion accessories.

One major reason Tissot watches are not considered a luxury is their cost. These watches cost between 500 dollars and 1000 dollars for mechanical, and quartz Tissot watches. Luxury watches usually cost a minimum of 2000 dollars.

Is Tissot too Expensive?

Tissot watches are made with high-quality materials, and they carry the Swiss-made label, which alone commands a high price. Tissot watches are highly sought after mostly because of the ‘Swiss-made label. Nevertheless, they are not as expensive luxury watch brands as Rolex. Tissot makes some of the best affordable yet high-quality timepieces.

Tissot makes about one-sixth of high-end watches in Switzerland and has the backing of Swatch Group AG, the production powerhouse that also owns ETA.

Who Owns Tissot?

Tissot is an outstanding Swiss watch brand founded in 1853. This impeccable brand is owned by a parent organization known as the Swatch Group. The Swatch Group is the biggest Swiss watch and timepiece manufacturer that has run many watch brands for years.

They have led the Tissot brand since 1983 and are known for their long line of high-quality jewelry and Swatch watches.

Is Tissot Made in China?

Yes, Tissot is made in China; the Tissot brand is said to have manufacturing industries in south and southwest China. The brand recently opened a new store in one of the fastest-growing cities in southwestern China, Chongqing.

Asides from the south, Tissot also has manufacturing bases in some parts of northern China. One of the brand’s timepieces, Lady Heart, was recently debuted at the Oriental Plaza in Beijing. Tissot is among the big brands making lucrative gains in China.

How to Tell Real Tissot Watch

Authenticate a real Tissot watch in the following ways:

  1. The cheapest Tissot watch is around $400 – if the watch is anywhere below, it is likely a fake. The most straightforward way to tell if a Tissot watch is real is by comparing the price with those on the website.
  2. When you wind a real Tissot, you would not feel the movement; if you do, it is not a real Tissot watch.
  3. Real Tissot watches have the iconic ‘T’ logo engraved at the crown, the keyword being ‘engraved.’ If the ‘T’ appears simply plastered on the watch, it is not a real Tissot watch.


Tissot is better described as a middle-level watch brand that manufactures classic and gorgeous timepieces. Their watches cost more than the average retail price but not as high as luxury brands like Rolex.

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