Is Moynat a Luxury Brand?

Moynat could very well be the best luxury brand on the fashion market – even if it would never claim the title. It has all the makings of a great brand, not just in theory; it truly offers the best of fashion. You may not have heard of the brand; perhaps, that’s one of the reasons the Moynat brand is so iconic.

Moynat is controlled by Arnault, although the chairman and chief executive officer of LVMH, Sidney Toledano, has taken oversight of the brand. 

If you’re looking to enter luxury fashion or want to change your brand and are considering Moynat, there are a few things you need to know. First off, there’s a reason your attention got drawn to this brand; the exclusivity, style, or price point. Moynat is one of the few luxury brands that spell the true meaning of luxury in its products.

It isn’t the oldest or most famous fashion brand, but it is one of the go-to brands for high-end fashion.

Are Moynat Bags Expensive?

Moynat Bags are expensive, even if they don’t spot high prices like Louis Vuitton or Gucci bags. The brand’s bags are priced at around $4,000; for instance, the Moynat Mini Rejane Bag is sold at $4,070. Also, the Moynat Petit Rejane Bag is sold at $4,750, while the Taurillon-leather Moynat Rejane bag retails at nearly $5,000. These three bags come in Taurillon leather, which is quite a quite expensive and high-quality leather material.

The Moynat Brand is run as a boutique global atelier in Paris that has been around since 1849. It is a French luxury leather goods brand that has stayed relevant despite keeping its operations under the radar.

Few people have heard of Moynat, much less see the brand’s bags resembling Hermes and trunks like Louis Vuitton. However, the few who have heard of and seen Moynat’s products are fascinated by its rare beauty enough to research more on it.

Is Moynat a Popular, Respected Brand?

If you’re looking for a popular brand, you’re better off with Gucci, Louis Vuitton, Hermes, Prada, and the likes. It is safe to come out and say that Moynat is not a famous brand; in fact, it is one of the least-known brands out there.

However, the low popularity status of Moynat is in no way an indication of how much respect it garners. The few people who know about Moynat deeply admire the brand’s uniqueness and cool, elegant standing.

If you’re seeing a Moynat product for the first time, you won’t be able to hold back your admiration. Moynat came at a time when travel and tourism to distant places took days and even weeks to get there.

At this time, companies prided themselves in quality service, especially in the design and beauty of travel accessories. Moynat doesn’t have the global brand recognition Louis Vuitton, and Goyard have, but it is one of the best.

What Is the Moynat Brand Known For?

The Moynat Brand is known for its traditional know-how and outstanding skills in handcrafting travel goods and made-to-order luggage. The luxury fashion house became famous through its railway travel, automobile designs, and technical innovations.

For instance, its trunks are incredibly light and produced from waterproof canvas, making traveling a lot easier – and more lightweight. Moynat came into existence when there were sweeping changes in France around a way of living and travel.

The Moynat Brand is a pioneer in the automobile adventure; it is known for its compact custom-made trunks. The Limousine trunk is its most famous product; it was patented in 1902, featuring a handmade product with a wooden frame.

It features a flat top and curved bottom edge with several distinct features that combine to provide the discrete Moynat signature. This French luxury fashion house applies ancient trunk-making techniques even to its contemporary handbags, ensuring its age-long skills remain relevant.

Who Owns and Controls Moynat Now?

Pauline Moynat started the Moynat brand in 1849 with Octavie and François Coulembier, manufacturers and trunk makers. Together, they opened the first store of avenue de l’Opera; Pauline was the only woman in this male-dominated industry in history.

Her friendship with Gabrielle Rejane crystallized the Parisian spirit, which resulted in Moynat’s commercial success. She stayed in charge of the brand throughout the nineteenth and twentieth century; there was a rupture in history between 1970 and 2010. 

In 2010, Bernard Arnault, CEO of LVMH, acquired the Moynat Brand under Groupe Arnault to revive it. Moynat operates under the radar, unlike other brands under this French conglomerate. It primarily targets fashion consumers who are tired of the mass market but want the quality and heritage of LVMH.

In addition, it is directed toward people who want the leather quality and sophistication of Hermes and the exotic silhouette of Louis Vuitton.

How Did Moynat Regain Itself?

Moynat is a great brand and one worth investing in once you’ve learned about them. Unfortunately, for at least forty years, Moynat experienced a rupture in ownership and manufacturing that left it dead. 

However, with the help of Guillaume Davin and Ramesh Nair, Bernard Arnault was able to navigate Moynat’s revival. It wasn’t easy, though, because Arnault had to work with a fashion house without a living memory of its brand.

The living memory is usually carried by its owners, artisans, or employers, none of which Moynat had. So the Moynat brand, after its resurrection, had to scour the Parisian workforce for skilled individuals with the potential for the craft. Then, it began re-training artisans in the Moynat way of making trunks and makers of nails, metallic parts, cabinets, closures, and more.

Thus, Bernard Arnault’s dream of reawakening the sleeping beauty was actualized as Moynat, though over 150 years old, is now infused with a new soul.


Moynat is a French luxury brand that operates under the radar, which explains why only a few people know about it. However, despite the forty-year gap in history, Moynat has been resurrected into becoming a more modern but still iconic version of itself.

The Moynat fashion house designs hard-sided trunks featuring luxurious details and shoulder bags and totes. With the help of brilliant fashion icons, Bernard Arnault focused their energy on updating the brand’s designs for the contemporary adventurer.

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