Is Invicta A Luxury Brand?

The Invicta brand isn’t what most die-hard watch enthusiasts would call a luxury brand. This is because it is quite inexpensive compared to other luxury brands. Most watch lovers prefer to call it “affordable luxury,” which means it cannot be classified as a luxury brand. However, Invicta still offers excellent timepieces with great styling.

Is Invicta A Good Swiss Brand?

Invicta is one of the top leading watch manufacturers in the world. Invicta can be mentioned amongst the world’s watchmaking giants such as Rolex, Casio, Seiko, Fossil, Omega, and others. It started as a Swiss watch company in 1937 by Raphael Picard but is now owned by an American company.

Everyone knows about the craftsmanship and care that goes into making Swiss watches. This is probably the reason most people love brands like Rolex and Invicta.

Though Invicta claims to be a Swiss brand, some of its watches are made in Asia. This is one of the reasons Invicta falls short of being called a luxury brand. However, it has a line known as Swiss-made watches, and this line is one of the purely made Swiss watches by Invicta.

Despite its cheap price, Invicta is still dedicated to the careful craftsmanship, and durability Swiss watches are known for. Thus, you can call it a renowned Swiss brand since it holds up to its value.

Why Is Invicta So Cheap?

One of the reasons most watch enthusiasts look down on Invicta is its ridiculously low price. They are considered the cheapest Swiss watches in the market by critics. Invicta has made it possible for people to own high-quality timepieces without having to break the bank.

A lot of time, energy, and expertise go into making luxury watches, which is why they are often very expensive. However, this is not the case with Invicta since a significant portion of the company’s manufacturing process is outsourced to China. Since the mass production cost of watches in China is cheaper than anywhere else, it is no surprise that Invicta watches are incredibly cheap.

What’s the View of Watch Enthusiasts on Invicta?

Invicta started as a Swiss brand but is now owned by an American Company. When it was Swiss-owned, it manufactured purely Swiss-made watches; however, this is no longer the case. And, many luxury watch lovers and enthusiasts frowned on this. This is one of the major reasons watch lovers frown upon the brand. It no longer adheres to its Swiss heritage, and a large part of its production is now done in China. 

Watch enthusiasts believe it no longer holds to the craftsmanship, style, and quality Swiss brands are known for. Thus, they often look at it as junk even though Invicta watches are still of great quality and incredible style.


When you compare Invicta with luxury watch brands like Rolex, Omega and others, it falls short of being called one. The watches are inexpensive and therefore accessible to almost everyone. Well, Invicta is just there to remind you that you don’t need to be wealthy to own a high-quality timepiece.

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