Fossil is not a luxury brand; it doesn’t fulfill the conditions (high cost especially) that characterize a brand as ‘luxury.’ However, luxury is a relative term – luxury, to some, is simply owning a designer brand regardless of the cost. Nevertheless, Fossil is nowhere near the luxury spot on the watch brand hierarchy.
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Is Fossil a Designer Brand?
Fossil is a designer brand respected for its quality yet affordable fashion items, including belts, wallets, dresses, bags, and jewelry. It is known as a middle-class brand that provides good items for consumers who cannot afford high-end watch brands.
Fossil is a popular designer brand that manufactures Relic, Michele, Skagen, and Zodiac Watches. The Fossil group designs fashion watches under contract for high-end watch brands such as Adidas, Diesel, Michael Kors, Tory Burch, and Burberry.
Fossil produces so many watches for so many brands that it is almost no longer considered a manufacturer. Instead, the brand is regarded as more of a marketing company and subcontractor than a manufacturer.
Are Fossil Handbags Expensive?
Fossil handbags are not expensive; on the contrary, the bags are said to be some of the cheapest in the industry. Fossil designer brand is an affordable brand that offers some of the least expensive items, including their handbags, in the fashion industry. Fossil is a brand for people who love stylish and branded items but aren’t very high on cash.
It is, however, possible to think the brand’s ‘cheap’ items mean less quality. Fossil may not be as high-end as Hermes; it is still a respected brand that makes good quality fashion items. So if you are low on cash but would love to get you some designer bags, Fossil is worth the consideration.
They’re cheap, but they are also stylish, iconic, and durable – which is what most of us are after in fashion items like handbags.
Who Owns Fossil?
Fossil brand is owned by an American fashion group, Fossil Group Inc, and is named after it. The Fossil brand was founded by the American designer Tom Kartsotis in 1984; it is based in Richardson, Texas.
Fossil brand isn’t the only brand Fossil group owns; the Fossil group also owns Relic, Michele Watch, Skagen Denmark, WSI, Zodiac Watches, and Misfit. The brand also produces licensed fashion products for brands like BMW, Kate Spade, Chaps, Armani, and Puma.
Is Fossil a Good Brand?
No doubt Fossil is a good brand – perhaps too good for a brand that cheap. The brand produces a wide variety of classic, stylish, elegant, and well-built watches that anyone would be proud to own. The brand’s products are also durable–perhaps thanks to the brand’s brilliant craftsmanship or quality raw materials.
Somehow, the brand manages to produce good-quality products without a hike in price. Fossil affords the rare opportunity of purchasing and owning a branded fashion item without having to break your bank.
Conclusion
Fossil is a good brand that produces fashion items of good quality, but it is not a luxury brand. Many things characterize a luxury brand, especially the high price tag on its fashion items. Fossil products are neither expensive nor high-end.